{"id":86555,"date":"2023-11-13T21:14:42","date_gmt":"2023-11-13T21:14:42","guid":{"rendered":"https:\/\/futureplan.services\/?post_type=showcase&#038;p=86555"},"modified":"2025-11-13T14:50:28","modified_gmt":"2025-11-13T14:50:28","slug":"siniora-instore-tasting-ksa-2017","status":"publish","type":"showcase","link":"https:\/\/futureplan.services\/ar\/showcase\/siniora-instore-tasting-ksa-2017\/","title":{"rendered":"Siniora In-store Tasting \u2013 KSA 2017 | Future Plan"},"content":{"rendered":"<p><!-- ===== Future Plan | \u062e\u0637\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u2013 Case: Siniora (Promoters & Tasting, KSA) ===== --><\/p>\n<style>\n  .fp-center{max-width:1000px;margin:0 auto;text-align:center;line-height:1.9;font-size:18px}<br \/>\n  .fp-center h2{font-size:28px;margin:18px 0 12px;font-weight:800}<br \/>\n  .fp-center h3{font-size:22px;margin:22px 10px 10px}<br \/>\n  .fp-center p{margin:12px 0;color:#1f2937}<br \/>\n  .fp-hr{height:1px;background:linear-gradient(90deg,transparent,#e11d48,transparent);margin:28px 0}<br \/>\n  .fp-center figure{margin:16px auto;max-width:900px}<br \/>\n  .fp-center figure img{width:100%;height:auto;border-radius:14px;display:block}<br \/>\n  .fp-center figure figcaption{font-size:14px;color:#6b7280;margin-top:6px}<br \/>\n  .fp-btn{display:inline-block;background:#0ea5e9;color:#fff;padding:12px 22px;border-radius:14px;text-decoration:none;font-weight:700}<br \/>\n  .fp-links{margin-top:14px}<br \/>\n  .fp-links a{color:#0ea5e9;text-decoration:none;font-weight:600}<br \/>\n<\/style>\n<div class=\"fp-center\" style=\"text-align: center;\"><!-- HERO (keep this logo URL) --><\/p>\n<figure class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/siniorafood.com\/wp-content\/uploads\/2023\/11\/logo.png\" alt=\"Siniora brand logo \u2014 \u0634\u0639\u0627\u0631 \u0633\u0646\u064a\u0648\u0631\u0647 | Future Plan | \u062e\u0637\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\" width=\"259\" height=\"259\" \/><figcaption><\/figcaption><\/figure>\n<figure class=\"wp-caption aligncenter\" style=\"width: 888px;\"><img decoding=\"async\" src=\"https:\/\/futureplan.services\/wp-content\/uploads\/2023\/11\/image-9-1024x672.png\" alt=\"Siniora in-store tasting at Panda, Danube &amp; BinDawood \u2014 Beef \/ Cordon Bleu \/ Burger \u2014 Future Plan execution in KSA\" width=\"888\" height=\"583\" \/><figcaption>In-store tasting for Siniora \u2014 our promoters serve fresh samples and collect shopper feedback.<\/figcaption><\/figure>\n<p><!-- ===== ENGLISH FIRST ===== --><\/p>\n<h2>Case Study: Siniora \u2014 Promoters &amp; In-store Tasting, KSA (Jeddah \u2022 Riyadh \u2022 Dammam, Jan 2017)<\/h2>\n<p>Future Plan designed and executed an end-to-end <strong>Promoters &amp; Sampling<\/strong> program for <strong>Siniora<\/strong>.<br \/>\nThe goal was simple: spark trial for the <strong>beef<\/strong>, <strong>chicken cordon bleu<\/strong> and <strong>burger<\/strong> range, then convert at shelf.<\/p>\n<p><strong>Moreover,<\/strong> we handled permits, staffing and logistics from A to Z.<br \/>\n<strong>As a result,<\/strong> shoppers experienced a smooth journey from first contact to purchase.<\/p>\n<p><strong>In addition,<\/strong> the activation ran in high-traffic stores across <strong>Jeddah, Riyadh and Dammam<\/strong>.<br \/>\n<strong>To maximize visibility,<\/strong> we coordinated with<br \/>\n<a href=\"https:\/\/panda.sa\/\" target=\"_blank\" rel=\"noopener\">Panda<\/a>,<br \/>\n<a href=\"https:\/\/www.danube.sa\/\" target=\"_blank\" rel=\"noopener\">Danube<\/a> and<br \/>\n<a href=\"https:\/\/www.bindawood.sa\/\" target=\"_blank\" rel=\"noopener\">BinDawood<\/a>.<\/p>\n<div class=\"fp-hr\"><\/div>\n<h3>What we executed<\/h3>\n<p><strong>Store selection &amp; timing.<\/strong> We analyzed footfall and chose prime windows near meat and frozen sections.<br \/>\n<strong>Consequently,<\/strong> the brand met shoppers exactly at decision time.<\/p>\n<p><strong>Field team &amp; training.<\/strong> A supervisor led trained promoters and helpers.<br \/>\n<strong>Furthermore,<\/strong> the team followed strict food-safety routines (gloves, hairnets, sanitizing, temperature control) and used friendly, clear product stories.<\/p>\n<p><strong>Equipment &amp; logistics.<\/strong> Branded tables, chillers and hotboxes were deployed alongside grills, fryers and disposables.<br \/>\n<strong>Meanwhile,<\/strong> simple wayfinding kept the flow safe and comfortable.<\/p>\n<p><strong>POSM &amp; visibility.<\/strong> Our printing unit produced roll-ups, aisle fins, floor stickers and display units.<br \/>\n<strong>In parallel,<\/strong> our <a href=\"https:\/\/futureplan.services\/ar\/our_services\/merchandiser-services\/\" target=\"_blank\" rel=\"noopener\">Merchandising &amp; Auditing<\/a> crew secured planogram compliance, facings and timely replenishment.<\/p>\n<p><strong>Reporting &amp; optimization.<\/strong> Daily recaps captured trials, OSA checks and qualitative insights.<br \/>\n<strong>Therefore,<\/strong> we fine-tuned routes, pricing messages and on-shelf supply quickly.<\/p>\n<div class=\"fp-hr\"><\/div>\n<h3>Coverage &amp; outcomes<\/h3>\n<p>Selected branches of <strong>Panda<\/strong>, <strong>Danube<\/strong> and <strong>BinDawood<\/strong> delivered wide reach across the three cities.<br \/>\n<strong>Consequently,<\/strong> brand visibility increased and purchase intent rose with fresh tasting and clear value messaging.<\/p>\n<p><strong>Ultimately,<\/strong> the program strengthened consideration at shelf and generated actionable shopper signals for future planning.<\/p>\n<div class=\"fp-hr\"><\/div>\n<p>See a similar approach in our<br \/>\n<a href=\"https:\/\/futureplan.services\/ar\/showcase\/ar-cases-kelloggs-noodles-sampling-ksa-2024-2025\/\" target=\"_blank\" rel=\"noopener\">Kellogg\u2019s Noodles sampling case<\/a>.<br \/>\n<strong>Also,<\/strong> explore our<br \/>\n<a href=\"https:\/\/futureplan.services\/ar\/our_services\/merchandiser-services\/\" target=\"_blank\" rel=\"noopener\">Merchandising &amp; Auditing<\/a> and<br \/>\n<a href=\"https:\/\/futureplan.services\/ar\/our_services\/advertising-publicityservices\/\" target=\"_blank\" rel=\"noopener\">POSM &amp; Printing<\/a> services.<\/p>\n<div class=\"fp-hr\"><\/div>\n<p><!-- ===== ARABIC SECOND ===== --><\/p>\n<h2>\u062a\u0642\u0631\u064a\u0631 \u062d\u0627\u0644\u0629: \u00ab\u0633\u0646\u064a\u0648\u0631\u0647 | Siniora\u00bb \u2014 \u062a\u0631\u0648\u064a\u062c \u0648\u062a\u0630\u0648\u0651\u0642 \u062f\u0627\u062e\u0644 \u0627\u0644\u0633\u0648\u0628\u0631\u0645\u0627\u0631\u0643\u062a (\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u060c \u064a\u0646\u0627\u064a\u0631 2017)<\/h2>\n<p>\u0646\u0641\u0651\u0630\u062a <strong>Future Plan | \u062e\u0637\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644<\/strong> \u0628\u0631\u0646\u0627\u0645\u062c <strong>Promoters &amp; In-store Sampling<\/strong> \u0645\u062a\u0643\u0627\u0645\u0644 \u0644\u0639\u0644\u0627\u0645\u0629 <strong>\u0633\u0646\u064a\u0648\u0631\u0647<\/strong>.<br \/>\n\u0643\u0627\u0646 \u0627\u0644\u0647\u062f\u0641 \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u062a\u062c\u0631\u0650\u0628\u0629 \u0644\u0645\u0646\u062a\u062c\u0627\u062a <strong>\u0627\u0644\u0628\u064a\u0641<\/strong> \u0648<strong>\u0627\u0644\u0643\u0648\u0631\u062f\u0646 \u0628\u0644\u0648<\/strong> \u0648<strong>\u0627\u0644\u0628\u0631\u062c\u0631<\/strong> \u062b\u0645 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0639\u0646\u062f \u0627\u0644\u0631\u0641.<\/p>\n<p><strong>\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c<\/strong> \u062a\u0648\u0644\u0651\u064a\u0646\u0627 \u0627\u0644\u062a\u0635\u0627\u0631\u064a\u062d \u0648\u0627\u0644\u0643\u0648\u0627\u062f\u0631 \u0648\u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0627\u062a \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<br \/>\n<strong>\u0644\u0630\u0644\u0643\u060c<\/strong> \u062d\u0635\u0644 \u0627\u0644\u0645\u062a\u0633\u0648\u0651\u0642 \u0639\u0644\u0649 \u0631\u062d\u0644\u0629 \u0633\u0644\u0633\u0629 \u0645\u0646 \u0623\u0648\u0651\u0644 \u062a\u0648\u0627\u0635\u0644 \u0648\u062d\u062a\u0649 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n<p><strong>\u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c<\/strong> \u0627\u0646\u0637\u0644\u0642\u062a \u0627\u0644\u062a\u0641\u0639\u064a\u0644\u0627\u062a \u0641\u064a \u0641\u0631\u0648\u0639 \u0630\u0627\u062a \u062d\u0631\u0643\u0629 \u0639\u0627\u0644\u064a\u0629 \u062f\u0627\u062e\u0644 <strong>\u062c\u062f\u0629 \u0648\u0627\u0644\u0631\u064a\u0627\u0636 \u0648\u0627\u0644\u062f\u0645\u0627\u0645<\/strong>.<br \/>\n<strong>\u0648\u0645\u0646 \u0623\u062c\u0644 \u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u0648\u0635\u0648\u0644\u060c<\/strong> \u0646\u0633\u0651\u0642\u0646\u0627 \u0645\u0639<br \/>\n<a href=\"https:\/\/panda.sa\/\" target=\"_blank\" rel=\"noopener\">\u0628\u0646\u062f\u0647 Panda<\/a> \u0648<br \/>\n<a href=\"https:\/\/www.danube.sa\/\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u062f\u0627\u0646\u0648\u0628 Danube<\/a> \u0648<br \/>\n<a href=\"https:\/\/www.bindawood.sa\/\" target=\"_blank\" rel=\"noopener\">\u0628\u0646 \u062f\u0627\u0648\u062f BinDawood<\/a>.<\/p>\n<div class=\"fp-hr\"><\/div>\n<h3>\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u062a\u0646\u0641\u064a\u0630<\/h3>\n<p><strong>\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0646\u0642\u0627\u0637 \u0648\u0627\u0644\u062a\u0648\u0642\u064a\u062a.<\/strong> \u062d\u0644\u0651\u0644\u0646\u0627 \u062d\u0631\u0643\u0629 \u0627\u0644\u0632\u0648\u0627\u0631 \u0648\u0627\u062e\u062a\u0631\u0646\u0627 \u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0630\u0631\u0648\u0629 \u0642\u0631\u0628 \u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0644\u062d\u0648\u0645 \u0648\u0627\u0644\u0645\u062c\u0645\u0651\u062f\u0627\u062a.<br \/>\n<strong>\u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c<\/strong> \u0648\u0627\u062c\u0647\u062a \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0644\u062d\u0638\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631.<\/p>\n<p><strong>\u0627\u0644\u0641\u0631\u064a\u0642 \u0648\u0627\u0644\u062a\u062f\u0631\u064a\u0628.<\/strong> \u0642\u0627\u062f \u0645\u064f\u0634\u0631\u0641 \u0641\u0631\u064a\u0642\u064b\u0627 \u0645\u062f\u0631\u0651\u0628\u064b\u0627 \u0645\u0646 \u0627\u0644\u0628\u0631\u0648\u0645\u0648\u062a\u0631\u0632 \u0648\u0627\u0644\u0645\u0633\u0627\u0639\u062f\u064a\u0646.<br \/>\n<strong>\u0643\u0645\u0627<\/strong> \u0627\u0644\u062a\u0632\u0645 \u0627\u0644\u0641\u0631\u064a\u0642 \u0628\u0628\u0631\u0648\u062a\u0648\u0643\u0648\u0644\u0627\u062a <strong>\u0627\u0644\u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629<\/strong> (\u0642\u0641\u0627\u0632\u0627\u062a\u060c \u0623\u063a\u0637\u064a\u0629 \u0631\u0623\u0633\u060c \u062a\u0639\u0642\u064a\u0645\u060c \u0631\u0642\u0627\u0628\u0629 \u062d\u0631\u0627\u0631\u0629) \u0645\u0639 \u0623\u0633\u0644\u0648\u0628 \u062a\u0648\u0627\u0635\u0644 \u0644\u0628\u0642.<\/p>\n<p><strong>\u0627\u0644\u062a\u062c\u0647\u064a\u0632 \u0648\u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0627\u062a.<\/strong> \u062c\u0647\u0651\u0632\u0646\u0627 \u0637\u0627\u0648\u0644\u0627\u062a \u0639\u0631\u0636 \u0648\u0634\u064a\u0644\u0631\u0627\u062a \u0648\u062d\u0627\u0641\u0638\u0627\u062a \u062d\u0631\u0627\u0631\u0629\u060c \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0627\u0644\u0634\u0648\u0651\u064a\u0627\u062a \u0648\u0627\u0644\u0645\u0642\u0627\u0644\u064a \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0623\u062d\u0627\u062f\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645.<br \/>\n<strong>\u0648\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0646\u0641\u0633\u0647\u060c<\/strong> \u0633\u0627\u0639\u062f\u062a \u0627\u0644\u0644\u0627\u0641\u062a\u0627\u062a \u0639\u0644\u0649 \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u062d\u0631\u0643\u0629 \u0628\u0623\u0645\u0627\u0646.<\/p>\n<p><strong>\u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0628\u0635\u0631\u064a (POSM).<\/strong> \u0635\u0646\u0639\u0646\u0627 \u0631\u0648\u0644-\u0623\u0628 \u0648\u0645\u0644\u0635\u0642\u0627\u062a \u0623\u0631\u0636\u064a\u0629 \u0648\u0633\u062a\u0627\u0646\u062f\u0627\u062a.<br \/>\n<strong>\u0648\u0628\u0627\u0644\u062a\u0648\u0627\u0632\u064a\u060c<\/strong> \u062a\u0627\u0628\u0639 \u0641\u0631\u064a\u0642<br \/>\n<a href=\"https:\/\/futureplan.services\/ar\/our_services\/merchandiser-services\/\" target=\"_blank\" rel=\"noopener\">Merchandising &amp; Auditing<\/a><br \/>\n\u0627\u0644\u062a\u0632\u0627\u0645 \u0627\u0644\u0628\u0644\u0627\u0646\u0648\u063a\u0631\u0627\u0645 \u0648\u0627\u0644\u0641\u064a\u0633\u0646\u062c \u0648\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0632\u0648\u064a\u062f \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628.<\/p>\n<p><strong>\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646.<\/strong> \u0642\u062f\u0651\u0645\u0646\u0627 \u062a\u0642\u0627\u0631\u064a\u0631 \u064a\u0648\u0645\u064a\u0629 \u062a\u062a\u0636\u0645\u0646 \u0623\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0630\u0648\u0651\u0642 \u0648\u0641\u062d\u0648\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0641\u0651\u0631 <strong>OSA<\/strong> \u0648\u0622\u0631\u0627\u0621 \u0627\u0644\u0645\u062a\u0633\u0648\u0642\u064a\u0646.<br \/>\n<strong>\u0646\u062a\u064a\u062c\u0629\u064b \u0644\u0630\u0644\u0643\u060c<\/strong> \u062d\u0633\u0651\u0646\u0627 \u0627\u0644\u0645\u0633\u0627\u0631\u0627\u062a \u0648\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0648\u0625\u0645\u062f\u0627\u062f \u0627\u0644\u0631\u0641 \u0628\u0633\u0631\u0639\u0629.<\/p>\n<div class=\"fp-hr\"><\/div>\n<h3>\u0627\u0644\u062a\u063a\u0637\u064a\u0629 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/h3>\n<p>\u0634\u0645\u0644\u062a \u0627\u0644\u062d\u0645\u0644\u0629 \u0641\u0631\u0648\u0639\u064b\u0627 \u0645\u062e\u062a\u0627\u0631\u0629 \u0636\u0645\u0646 <strong>\u0628\u0646\u062f\u0647<\/strong> \u0648<strong>\u0627\u0644\u062f\u0627\u0646\u0648\u0628<\/strong> \u0648<strong>\u0628\u0646 \u062f\u0627\u0648\u062f<\/strong> \u0641\u064a \u0627\u0644\u0645\u062f\u0646 \u0627\u0644\u062b\u0644\u0627\u062b.<br \/>\n<strong>\u0648\u0628\u0630\u0644\u0643\u060c<\/strong> \u0627\u0631\u062a\u0641\u0639\u062a \u0627\u0644\u0631\u0624\u064a\u0629 \u0641\u064a \u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0644\u062d\u0648\u0645 \u0648\u0627\u0644\u0645\u062c\u0645\u0651\u062f\u0627\u062a\u060c \u0648\u0627\u0632\u062f\u0627\u062f\u062a \u0646\u0648\u0627\u064a\u0627 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0641\u0636\u0644 \u0627\u0644\u062a\u0630\u0648\u0651\u0642 \u0627\u0644\u0641\u0648\u0631\u064a \u0648\u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0648\u0627\u0636\u062d\u0629.<\/p>\n<p><strong>\u0623\u062e\u064a\u0631\u064b\u0627\u060c<\/strong> \u0648\u0641\u0651\u0631\u062a \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u063a\u0646\u064a\u0651\u0629 \u062a\u064f\u0628\u0646\u0649 \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u0642\u0627\u062f\u0645\u0629\u060c \u0648\u0639\u0632\u0651\u0632\u062a \u0645\u0643\u0627\u0646\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0639\u0646\u062f \u0627\u0644\u0631\u0641.<\/p>\n<div class=\"fp-hr\"><\/div>\n<p><!-- CTA + Social (one line) --><\/p>\n<p class=\"fp-links\"><a href=\"https:\/\/futureplan.services\/ar\/\" target=\"_blank\" rel=\"noopener\">\ud83c\udf10 Future Plan | \u062e\u0637\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644<\/a> |<br \/>\n<a href=\"https:\/\/letters.futureplan.services\/\" target=\"_blank\" rel=\"noopener\">\ud83d\udcf0 FP Letters<\/a> |<br \/>\n<a href=\"https:\/\/publications.futureplan.services\/\" target=\"_blank\" rel=\"noopener\">\ud83d\udcda FP Publications<\/a> |<br \/>\n<a href=\"https:\/\/www.instagram.com\/futureplan_ksa\" target=\"_blank\" rel=\"noopener\">\ud83d\udcf8 Instagram<\/a> |<br \/>\n<a href=\"https:\/\/www.linkedin.com\/company\/futurplan\/\" target=\"_blank\" rel=\"noopener\">\ud83d\udd17 LinkedIn<\/a> |<br \/>\n<a href=\"https:\/\/www.youtube.com\/@futureplan_ksa\" target=\"_blank\" rel=\"noopener\">\u25b6\ufe0f YouTube<\/a><\/p>\n<div class=\"fp-hr\"><\/div>\n<p><strong>Future Plan | \u062e\u0637\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u2014 We Make Your Brand Stand Out.<\/strong><\/p>\n<\/div>\n<p style=\"text-align: center;\"><!-- ===== \/End Case ===== --><\/p>","protected":false},"excerpt":{"rendered":"<p>In-store tasting for Siniora \u2014 our promoters serve fresh samples and collect shopper feedback. Case Study: Siniora \u2014 Promoters &amp; In-store Tasting, KSA (Jeddah \u2022 Riyadh \u2022 Dammam, Jan 2017) Future Plan designed and executed an end-to-end Promoters &amp; Sampling program for Siniora. The goal was simple: spark trial for the beef, chicken cordon bleu&hellip;<\/p>","protected":false},"featured_media":86556,"template":"","meta":[],"case_category":[269],"class_list":["post-86555","showcase","type-showcase","status-publish","has-post-thumbnail","hentry","case_category-promoters","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Siniora In-store Tasting \u2013 KSA 2017 | Future Plan | Future Plan<\/title>\n<meta name=\"description\" content=\"Case study: Siniora promoters &amp; in-store tasting across Panda, Danube &amp; BinDawood in Jeddah, Riyadh and Dammam (Jan 2017). 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