{"id":86562,"date":"2023-11-13T21:18:57","date_gmt":"2023-11-13T21:18:57","guid":{"rendered":"https:\/\/futureplan.services\/?post_type=showcase&#038;p=86562"},"modified":"2025-11-13T12:33:15","modified_gmt":"2025-11-13T12:33:15","slug":"pickup-schools-campaign-ksa-2017","status":"publish","type":"showcase","link":"https:\/\/futureplan.services\/ar\/showcase\/pickup-schools-campaign-ksa-2017\/","title":{"rendered":"PICK UP! Schools Sampling  300 Schools in KSA (Jeddah \u2022 Riyadh \u2022 Dammam) | Future Plan"},"content":{"rendered":"<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-86563 aligncenter\" src=\"http:\/\/futureplan.services\/wp-content\/uploads\/2023\/11\/image-12.png\" alt=\"\" width=\"339\" height=\"127\" srcset=\"https:\/\/futureplan.services\/wp-content\/uploads\/2023\/11\/image-12.png 454w, https:\/\/futureplan.services\/wp-content\/uploads\/2023\/11\/image-12-300x112.png 300w\" sizes=\"(max-width: 339px) 100vw, 339px\" \/><\/figure>\r\n<\/div>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-86564 aligncenter\" src=\"http:\/\/futureplan.services\/wp-content\/uploads\/2023\/11\/image-13-1024x675.png\" alt=\"PICK UP! mascot with kids during schools sampling in Saudi Arabia \u2014 Jeddah Riyadh Dammam\" width=\"607\" height=\"400\" srcset=\"https:\/\/futureplan.services\/wp-content\/uploads\/2023\/11\/image-13-1024x675.png 1024w, https:\/\/futureplan.services\/wp-content\/uploads\/2023\/11\/image-13-600x396.png 600w, https:\/\/futureplan.services\/wp-content\/uploads\/2023\/11\/image-13-300x198.png 300w, https:\/\/futureplan.services\/wp-content\/uploads\/2023\/11\/image-13-768x506.png 768w, https:\/\/futureplan.services\/wp-content\/uploads\/2023\/11\/image-13.png 1127w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/figure>\r\n<\/div><!-- ===================== HERO ===================== -->\r\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/futureplan.services\/wp-content\/uploads\/2025\/11\/pickup-schools-campaign-ksa-2017-hero.webp\" alt=\"Bahlsen PICK UP! schools sampling campaign in Saudi Arabia \u2014 promoters engaging kids across Jeddah, Riyadh and Dammam\" width=\"1600\" height=\"900\" \/><\/p>\r\n<div style=\"text-align: center; line-height: 1.9;\">\r\n<h1 style=\"margin: 10px 0 8px; font-weight: 800;\">PICK UP! \u2014 300 Schools Activity Report (KSA) \u00b7 Nationwide Sampling &amp; Promoter Campaign<\/h1>\r\n<h2 style=\"margin: 2px 0 14px; font-weight: bold;\">Jeddah \u00b7 Riyadh \u00b7 Dammam \u2014 May 2017<\/h2>\r\n<p style=\"margin: 10px 0;\"><strong>Future Plan<\/strong> executed a large-scale in-school sampling programme for <strong>PICK UP!<\/strong> (by <a href=\"https:\/\/www.thebahlsenfamily.com\/int\" target=\"_blank\" rel=\"noopener\">Bahlsen<\/a>), in partnership with the official KSA distributor <a href=\"https:\/\/kabli.com.sa\/ar\/index.php\" target=\"_blank\" rel=\"noopener\">Kabli Trading Co.<\/a>. Across <strong>300 schools<\/strong> in <strong>Jeddah, Riyadh and Dammam<\/strong>, our trained promoters delivered a fun, safe and educational experience that introduced children to the brand in a positive, memorable way\u2014aligned with school policies and child-safety standards.<\/p>\r\n<h3 style=\"margin: 14px 0 6px; font-weight: 800;\">Objectives<\/h3>\r\n<ul style=\"list-style: disc; text-align: start; display: inline-block; margin: 0 0 12px;\">\r\n<li>Drive <strong>trial<\/strong> and <strong>brand familiarity<\/strong> for PICK UP! among primary school students.<\/li>\r\n<li>Educate parents\/teachers on <strong>product quality<\/strong> and <strong>portion control<\/strong> via take-home leaflets.<\/li>\r\n<li>Collect <strong>school feedback<\/strong> and operational learnings to scale future waves.<\/li>\r\n<\/ul>\r\n<h3 style=\"margin: 14px 0 6px; font-weight: 800;\">Strategy<\/h3>\r\n<ul style=\"list-style: disc; text-align: start; display: inline-block; margin: 0 0 12px;\">\r\n<li><strong>Permission-first routing:<\/strong> advance approvals from school admins; daily access lists &amp; sign-ins.<\/li>\r\n<li><strong>Promoter playbook:<\/strong> kid-safe briefing, classroom etiquette, allergy checks, waste-free sampling.<\/li>\r\n<li><strong>Engagement moments:<\/strong> mascot photo-ops, mini games, and \u201cthank-you\u201d cards for teachers.<\/li>\r\n<li><strong>Measurement:<\/strong> class-by-class counts, acceptance rate, sentiment notes, photo log (where allowed).<\/li>\r\n<\/ul>\r\n<h3 style=\"margin: 14px 0 6px; font-weight: 800;\">Execution (A\u2013Z)<\/h3>\r\n<ul style=\"list-style: disc; text-align: start; display: inline-block; margin: 0 0 12px;\">\r\n<li><strong>Routing &amp; coverage:<\/strong> 3 regions \u00b7 300+ schools \u00b7 multi-shift teams with regional supervisors.<\/li>\r\n<li><strong>Promoters:<\/strong> uniformed, ID-badged, child-interaction trained; female\/male pairs as required by school policy.<\/li>\r\n<li><strong>Sampling logistics:<\/strong> temperature-safe transport; sealed packs; controlled classroom distribution.<\/li>\r\n<li><strong>Comms kit:<\/strong> Arabic\/English one-pagers for admins + take-home notes where permitted.<\/li>\r\n<li><strong>Compliance:<\/strong> photo consent rules, allergy guidance, teacher presence during activation.<\/li>\r\n<li><strong>Reporting:<\/strong> daily coverage sheet, exceptions log, image archive, and consolidated end-of-wave report.<\/li>\r\n<\/ul>\r\n<h3 style=\"margin: 14px 0 6px; font-weight: 800;\">Coverage &amp; Indicative Volumes<\/h3>\r\n<ul style=\"list-style: disc; text-align: start; display: inline-block; margin: 0 0 12px;\">\r\n<li><strong>Cities:<\/strong> Jeddah \u00b7 Riyadh \u00b7 Dammam<\/li>\r\n<li><strong>Schools:<\/strong> 300 (public + private; admin-approved)<\/li>\r\n<li><strong>Touchpoints:<\/strong> classroom briefings \u00b7 break-time booths \u00b7 staff lounges (select sites)<\/li>\r\n<\/ul>\r\n<h3 style=\"margin: 14px 0 6px; font-weight: 800;\">Results<\/h3>\r\n<ul style=\"list-style: disc; text-align: start; display: inline-block; margin: 0 0 12px;\">\r\n<li><strong>High trial<\/strong> among target age groups and <strong>positive brand recall<\/strong> post-activation.<\/li>\r\n<li><strong>Strong school satisfaction<\/strong>: smooth entry, tidy setups, zero disruption to teaching schedules.<\/li>\r\n<li><strong>Distributor readiness<\/strong>: clear learnings for faster repeat waves and retail tie-ins.<\/li>\r\n<\/ul>\r\n<hr style=\"max-width: 320px; margin: 22px auto; border: 0; border-top: 1px solid #e6e6e6;\" \/>\r\n<h3 style=\"margin: 0 0 10px; font-weight: 800;\">Brand &amp; Partners<\/h3>\r\n<p style=\"margin: 6px 0;\">Brand: <a href=\"https:\/\/pickup.de\/gb\" target=\"_blank\" rel=\"noopener\">PICK UP!<\/a> (by <a href=\"https:\/\/www.thebahlsenfamily.com\/int\" target=\"_blank\" rel=\"noopener\">Bahlsen<\/a>) \u00b7 KSA Distributor: <a href=\"https:\/\/kabli.com.sa\/ar\/index.php\" target=\"_blank\" rel=\"noopener\">Kabli Trading Co.<\/a><\/p>\r\n<h3 style=\"margin: 12px 0 8px; font-weight: 800;\">Explore &amp; Contact<\/h3>\r\n<p style=\"margin: 6px 0;\">Our services: <a href=\"https:\/\/futureplan.services\/our_services\/advertising-publicityservices\/\" target=\"_blank\" rel=\"noopener\">Events &amp; Brand Activations<\/a> \u2022 <a href=\"https:\/\/futureplan.services\/merchandising-services-in-saudi-arabia\/\" target=\"_blank\" rel=\"noopener\">Merchandising in KSA<\/a> \u2022 <a href=\"https:\/\/futureplan.services\/showcase\/\" target=\"_blank\" rel=\"noopener\">Cases<\/a> \u2022 <a href=\"https:\/\/futureplan.services\/blog\/\" target=\"_blank\" rel=\"noopener\">Blog<\/a><\/p>\r\n<p style=\"margin: 6px 0;\">For similar school or family-audience campaigns: <a href=\"https:\/\/futureplan.services\/ar\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact Future Plan<\/a><\/p>\r\n<!-- Social follow (compact buttons) -->\r\n<p style=\"text-align: center;\"><style>\r\n    .fp-social{display:flex;gap:12px;justify-content:center;align-items:center;margin:18px 0}\r\n    .fp-social a{display:inline-flex;align-items:center;gap:8px;text-decoration:none;padding:10px 14px;border-radius:999px;border:1px solid #e6e6e6;font:600 14px\/1.2 system-ui; background:#fff; transition:.2s}\r\n    .fp-social a:hover{transform:translateY(-1px);box-shadow:0 6px 16px rgba(0,0,0,.08);border-color:#ddd}\r\n  <\/style> <span class=\"fp-social\" dir=\"ltr\" aria-label=\"Follow Future Plan\"> <a href=\"https:\/\/www.instagram.com\/futureplan_ksa\/\" target=\"_blank\" rel=\"noopener nofollow\" aria-label=\"Future Plan on Instagram\">Instagram<\/a> <a href=\"https:\/\/www.linkedin.com\/company\/futurplan\/\" target=\"_blank\" rel=\"noopener nofollow\" aria-label=\"Future Plan on LinkedIn\">LinkedIn<\/a> <\/span><\/p>\r\n<\/div>\r\n<!-- ===================== STRUCTURED DATA ===================== -->\r\n<p><script type=\"application\/ld+json\">\r\n{\r\n  \"@context\":\"https:\/\/schema.org\",\r\n  \"@type\":\"CaseStudy\",\r\n  \"name\":\"PICK UP! \u2014 300 Schools Sampling & Promoter Campaign (KSA)\",\r\n  \"alternateName\":\"Bahlsen PICK UP! schools activity across Jeddah, Riyadh and Dammam\",\r\n  \"description\":\"Future Plan executed a nationwide in-school sampling and promoter campaign for PICK UP! by Bahlsen with Kabli Trading Co., covering 300 schools across Jeddah, Riyadh and Dammam in May 2017, with strict permissions, child-safety compliance, and daily reporting.\",\r\n  \"inLanguage\":[\"en\"],\r\n  \"brand\":{\"@type\":\"Brand\",\"name\":\"PICK UP!\"},\r\n  \"provider\":{\"@type\":\"Organization\",\"name\":\"Future Plan\",\"url\":\"https:\/\/futureplan.services\"},\r\n  \"about\":[\r\n    {\"@type\":\"Thing\",\"name\":\"School Sampling\"},\r\n    {\"@type\":\"Thing\",\"name\":\"Promoter Campaign\"},\r\n    {\"@type\":\"Thing\",\"name\":\"Family Marketing\"}\r\n  ],\r\n  \"isRelatedTo\":[\r\n    \"https:\/\/pickup.de\/gb\",\r\n    \"https:\/\/www.thebahlsenfamily.com\/int\",\r\n    \"https:\/\/kabli.com.sa\/ar\/index.php\",\r\n    \"https:\/\/futureplan.services\/our_services\/advertising-publicityservices\/\",\r\n    \"https:\/\/futureplan.services\/showcase\/\"\r\n  ],\r\n  \"startDate\":\"2017-05-01\",\r\n  \"locationCreated\":{\r\n    \"@type\":\"Place\",\r\n    \"name\":\"Jeddah \u00b7 Riyadh \u00b7 Dammam, Saudi Arabia\",\r\n    \"address\":{\"@type\":\"PostalAddress\",\"addressCountry\":\"SA\"}\r\n  },\r\n  \"url\":\"https:\/\/futureplan.services\/showcase\/pickup-schools-campaign-ksa-2017\/\"\r\n}\r\n<\/script><\/p>","protected":false},"excerpt":{"rendered":"<p>PICK UP! \u2014 300 Schools Activity Report (KSA) \u00b7 Nationwide Sampling &amp; Promoter Campaign Jeddah \u00b7 Riyadh \u00b7 Dammam \u2014 May 2017 Future Plan executed a large-scale in-school sampling programme for PICK UP! (by Bahlsen), in partnership with the official KSA distributor Kabli Trading Co.. Across 300 schools in Jeddah, Riyadh and Dammam, our trained&hellip;<\/p>","protected":false},"featured_media":86564,"template":"","meta":[],"case_category":[269],"class_list":["post-86562","showcase","type-showcase","status-publish","has-post-thumbnail","hentry","case_category-promoters","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PICK UP Schools Campaign KSA: Engaging Students | Future Plan<\/title>\n<meta name=\"description\" content=\"Future Plan delivered a nationwide in-school sampling and promoter campaign for PICK UP! by Bahlsen with Kabli Trading Co., covering 300 schools across Jeddah, Riyadh and Dammam in May 2017 with full permissions, child-safety compliance and daily reporting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/futureplan.services\/ar\/showcase\/pickup-schools-campaign-ksa-2017\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PICK UP! 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